Packaged article comprising a lenticular label

ABSTRACT

A packaged article comprises a substantially transparent container having a longitudinal axis, a first surface, and a second surface opposing the first surface; and a lenticular label having a front face and a rear face; wherein the front face of the lenticular label comprises a multidimensional image; and wherein the front face of the multidimensional image is adhered in a facing relationship to the second surface of the substantially transparent container. A method of packaging a liquid product which is at least semi-transparent, said method comprising the steps of: (a) providing a substantially transparent container having a longitudinal axis, a first surface, and a second surface opposing the first surface; (b) providing a lenticular label having a front face and a rear face, wherein the front face comprises a multidimensional image which imparts at least one visual illusion; (c) adhering the front face of the lenticular label in a facing relationship to the second surface of the substantially transparent container; and (d) providing the liquid product which is at least semi-transparent in said substantially transparent container.

FIELD OF THE INVENTION

The present invention relates to a packaged article comprising alenticular label. More particularly, the present invention relates to apackaged article comprising a lenticular label adhered to the rearsurface of a substantially transparent container. In one aspect, thepresent invention relates to a packaged article as described above whichcontains a liquid product which is at least semi-transparent. In anotheraspect, the present invention relates to a method of packaging a liquidproduct which is at least semi-transparent.

BACKGROUND OF THE INVENTION

Successful sales of a product depend not only on the quality of theproduct itself, but also on the uniqueness of the advertising for theproduct. Advertising takes many forms and spans many media, but oftenthe best advertising is on the product itself or on its packaging.However, it is not uncommon for dozens of varieties of packaged articlesto be placed next to one another on shelving in the store. To improvesales, bright color schemes and extravagant decor are often utilized tocall potential customers' attention to the product. Some manufacturersutilize a particular shape, size, or color of packaging so thatpotential customers can readily differentiate their products from othersimilar products. Often, labels are attached to one or more of theexterior surfaces of the packaged article, such as on a container or abottle, in order to appeal to and catch the attention of the customer.Labels are also used to provide information about the content of thepackaged article, including details about the product and the identityof the manufacturer.

Labels that are intended to be applied to containers or bottlesgenerally consist of a paper or plastic sheet, or the like, having afront face which has printed or reproduced thereon writing or designsintending to decorate the container or relating to the product containedin the container. The label is generally applied to the external surfaceof the container by spreading a suitable adhesive on the rear sidethereof or by means of heat-shrinking of the plastic from which thelabel may be made. Usually, a label of the conventional type has aprinting surface provided with writing, designs, or images on its frontface, whereas the rear face is entirely hidden or not visible, beingsolely intended to adhere to or be glued to the body of the container orthe bottle.

Some have recognized that the face of the label adhered to a containercan be advantageously utilized to convey information to the customer. Atleast one company prints pictorial images on the adhered side of theback label so as to be viewable through the front of a container. Acombination of front and back images can be used to convey the source ofthe container and its contents and other pertinent information orfurther decoration. However, this configuration is limited in that anypertinent information or decoration is two-dimensional, as it ispresented on a two-dimensional or planar face of a label made of a paperor plastic sheet or the like.

Others have recognized that labels and other decorative features can beinserted into and attached to an interior surface of a container orbottle or may even float in a liquid product in the container whilebeing attached to an interior surface. Another type of label ordecorative feature is one that can be inserted into and suspended withina container without being attached to an interior surface of thecontainer. These configurations can allow for physicallythree-dimensional decorations. However, manufacture and assembly of suchlabels or decorative features can be more cumbersome and thus morecostly than using conventional two-dimensional labels. Further, thedegree of extravagance of the label or decorative feature is limited toits physical dimensions or physical design, which in turn limits theability to appeal to, and catch the eye of, a customer.

As a result, there is a continuing need to provide improved aestheticsand better decoration of packaged articles which allows fordistinctiveness and greater extravagance in design while maintaining theefficiency and cost-effectiveness of conventional manufacturing andassembly.

Recently, lenticular lens technology, which allows for multidimensionalimaging on a two-dimensional or planar surface, has come into increasinguse in product and point-of-purchase displays. Lenticular lenses arewell known and commercially available. A lenticular lens can beincorporated into label assemblies that can be applied to objects, suchas containers or bottles, using conventional labeling equipment, whichallows for manufacturing and assembly efficiency to be maintained. Thus,lenticular technology is already in use on a variety of items, such aspromotional buttons, magnets, coasters, collectibles, display posters,signs, menu boards, packaging on boxes, postcards, and business cards,as well as on point-of-purchase materials such as labels and the like.However, these applications have a common characteristic in that thelenticular technology has been applied generally as a lenticular lenswith its rear face adhered to an exterior surface of a substrate and itsfront face, upon which a multidimensional image is viewable, facing awayfrom the substrate. Stated differently, a viewer views the lenticularlens through what can be termed a lens/air interface. For example, inthis typical configuration, a lenticular lens is placed face-up on theoutside of a container or a bottle.

While lenticular technology allows for multidimensional imaging on atwo-dimensional or planar surface, which can provide improved aestheticsand better decoration of packaged articles, there are some shortcomingsin its conventional application, particularly relating to packaging andpoint-of-purchase materials such as labels and the like. When viewing amultidimensional image of a lenticular lens through a lens/airinterface, as is conventional in the variety of uses described above,the multidimensional image can appear blurred or out-of-focus. Often, aviewer will experience some degree of image degradation or other problemrelating to clarity, sharpness, or quality of the image. This effect canreduce the aesthetics of, for example, packaging or point-of-purchasematerials to which a lenticular lens is applied in a conventionalmanner.

As a result, there is a continuing need to provide improved quality ofmultidimensional images of lenticular lenses, such that blurring andimage degradation are reduced and the overall visual and aestheticeffect is enhanced, particularly relating to the application oflenticular technology to packaging and point-of-purchase materials suchas labels and the like.

Accordingly, a need still exists for improved aesthetics and betterdecoration of packaged articles which utilize lenticular lenses butreduce image blurring and enhance image quality, while maintaining theefficiency and cost-effectiveness of conventional manufacturing andassembly.

SUMMARY OF THE INVENTION

A packaged article is provided which comprises a substantiallytransparent container having a longitudinal axis, a first surface, and asecond surface opposing said first surface; and a lenticular labelhaving a front face and a rear face, wherein the front face of thelenticular label comprises a multidimensional image, and wherein thefront face of the lenticular label is adhered in a facing relationshipto the second surface of the substantially transparent container.

In one aspect of the present invention, a packaged article is providedwhich comprises a substantially transparent container having alongitudinal axis, a first surface, and a second surface opposing saidfirst surface; a lenticular label comprising a front face, a rear face,a plurality of lenticules, and a plurality of interlaced componentimages; and a liquid product which is at least semi-transparent; whereinthe front face of the lenticular label comprises a multidimensionalimage which imparts at least one visual illusion, and wherein the frontface of the lenticular label is adhered in a facing relationship to therear surface of the substantially transparent container; and wherein theplurality of interlaced component images are arranged in correspondencewith the plurality of lenticules such that the multidimensional image isviewable by a viewer substantially free of distortion through the firstsurface of the substantially transparent container and through theliquid product at a viewing distance which allows said viewer toperceive said visual illusion.

In another aspect of the invention, a method of packaging a liquidproduct which is at least semi-transparent is provided, said methodcomprising the steps of: (a) providing a substantially transparentcontainer having a longitudinal axis, a first surface, and a secondsurface opposing said first surface; (b) providing a lenticular labelhaving a front face and a rear face, wherein the front face comprises amultidimensional image which imparts at least one visual illusion; (c)adhering the front face of the lenticular label in a facing relationshipto the second surface of the substantially transparent container; and(d) providing the liquid product which is at least semi-transparent insaid substantially transparent container.

These and other features, aspects, and advantages of the presentinvention will become evident to those skilled in the art from a readingof the present disclosure.

DETAILED DESCRIPTION OF THE INVENTION

While the specification concludes with claims which particularly pointout and distinctly claim the invention, it is believed the presentinvention will be better understood from the following description.

Packaged articles of the present invention include a lenticular labeland a substantially transparent container. Each of these essentialcomponents, as well as preferred or optional components, is described indetail hereinafter.

A. Lenticular Label

A packaged article of the present invention includes a lenticular label.The lenticular label is included to provide the packaged article withunique decoration and improved aesthetics which may attract theattention of a potential customer and which also may convey informationto a potential customer.

The lenticular label has a front face and a rear face. The front face ofthe lenticular label comprises a lenticular lens and thus contains amultidimensional image. As used herein, a “multidimensional image” is animage that imparts a visual illusion such as depth and/or motion to aviewer, and may include any combination of graphics, logos, text, orother visual information. The rear face of the lenticular labelcomprises a label substrate, which can be made from paper, plastic, orany other suitable material.

Lenticular lenses are well known and commercially available. Themanufacture of lenticular lenses forms no part of this invention.Lenticular lenses are thin, transparent lenses that are flat on a first,or rear side and include a plurality of parallel, linear, side-by-sidelenticules—elongated, convex lenses—on a second, or front side. Eachlenticule is typically a section of a long cylinder that focuses on, andextends over, the full length of a section of an underlying image.Typically, the underlying image is printed on or adhered to the flat, orrear side of the lens to create a visual illusion when the underlyingimage is viewed through the lenticules as a multidimensional, orlenticular, image.

Lenticular lenses are typically made of a plastic material, for example,one or more of polyester, vinyl, polycarbonate, polyvinyl chloride(PVC), polyethylene terephthalate (PET), amorphous polyethyleneterephthalate (APET), and the like. Lenticular lenses can be made in avariety of ways, such as casting, embossing, and extrusion. In general,these methods for making lenticular lenses are known.

A lenticular lens typically has a gauge thickness and each lenticule hascharacteristic parameters that include a focal length, an arc angle, anda width, as described in, for example, U.S. Pat. No. 6,424,467. Thegauge thickness of a ribbed or hemispherically-profiled lens istypically the thickness as measured from the outermost edge of thecurved surface of the lens to the flat back surface of the lens.Lenticular lenses having a gauge thickness on the order of at leastabout 10 mils are termed “high resolution” lenticular lenses.

Preparation of the underlying image is well known in the art. Theunderlying image is a composite of a plurality of component images thatare themselves preferably of photographic quality, or of any otherquality suitable for the desired use. The component images are selectedbased upon the desired features of the multidimensional image. Thecomponent images are then arranged, segmented, interlaced, and mapped tocreate the underlying image which must be properly aligned, or arrangedin correspondence, with the appropriate lenticules of the lenticularlens to produce the desired multidimensional image and visual illusiontherein. Processes of arranging, segmenting, interlacing, and mappingthe component images are described in, for example, U.S. Pat. Nos.5,488,451, 5,617178, 5,847,808, and 5,896,230. The process of ensuringthat the component images are properly aligned, or arranged incorrespondence, with the appropriate lenticules of the lenticular lensrequires consideration of the specific physical properties of thelenticular lens selected, the distance from which the multidimensionalimage will ordinarily be viewed, whether the component images will beviewed through an interface including one or more physical media inaddition to the lenticular lens and the air, and the specific physicalproperties of the one or more additional physical media. In embodimentsof the present invention, compensating for the physical properties ofthe material of the substantially transparent container and/or of theliquid product which is at least semi-transparent when arranging,segmenting, interlacing, and mapping the component images incorrespondence with the plurality of lenticules, as otherwise describedin the art, may ensure that the multidimensional image is viewablesubstantially free of distortion.

When the component images are not properly aligned, or arranged incorrespondence, with the appropriate lenticules of the lenticular lens,image degradation and image distortion, or other problems relating toclarity, sharpness, or quality of the multidimensional image, may occur.Additionally, image distortion, which is when the image appears blurredor out-of-focus, also may occur depending on the quality, material,thickness, and/or other characteristic of the lenticular lens. As usedherein, the terms “degradation”, “distortion”, and/or othercharacterizations relating to clarity, sharpness, or quality of themultidimensional image are determined in the context of a viewer viewingthe multidimensional image at a viewing distance which allows the viewerto perceive the visual illusion, as discussed more below.

The front face of the lenticular label comprises a multidimensionalimage that imparts a visual illusion such as depth and/or motion to aviewer. Generally, visual illusions may include “depth”, “motion”,“flipping”, “zooming”, and “morphing”. A visual illusion of “depth”provides an image being viewed to appear as if it is in threedimensions. A visual illusion of “motion” provides an image being viewedto appear as if it is undergoing movement. A visual illusion of“flipping” provides an image being viewed to appear as if it abruptlychanges its orientation or as if it disappears and reappears. A visualillusion of “zooming” provides an image being viewed to appear as if itchanges size, moving either closer to or away from a viewer. A visualillusion of “morphing” provides an image being viewed to appear as if ittransitions or undergoes metamorphosis to another image. Generally, amultidimensional image may impart one or more visual illusions asdesired.

At a viewing distance which allows the viewer to perceive the visualillusion, the viewer is able to observe and to distinguish the intendedvisual illusion imparted by the multidimensional image. It is preferredthat the viewing distance is from about 30 cm (about 12 inches) to about91 cm (about 36 inches).

In an exemplary embodiment of the present invention, themultidimensional image includes images of flowers, plants, fruits,and/or combinations thereof, wherein the flowers, plants, or fruitsappear to be in three dimensions, appear to bloom or otherwise morph,and/or appear to sway in a breeze or move as if by the wind.

A visual illusion may be viewable by a viewer when the viewer andpackaged article, which contains the lenticular label bearing themultidimensional image, move relative to one another. Generally, theviewer and the lenticular label may move relative to one another when apackaged article to which the lenticular label is adhered is moved bythe viewer, or when the viewer moves past a packaged article to whichthe lenticular label is adhered, for example, when a viewer walks past apackaged article displayed on a shelf.

Importantly, the orientation of the lenticules governs the orientationof the desired visual illusion. As described above, a lenticular labelincludes a plurality of parallel, linear, side-by-side lenticules. Alenticular label may be adhered to a packaged article, such as acontainer or a bottle having a longitudinal axis, so that each of theplurality of lenticules is substantially parallel to the longitudinalaxis. Thus, more particularly, a visual illusion may be viewable by aviewer when a packaged article to which the lenticular label is adheredis rotationally translated by the viewer about the longitudinal axis.Rotational translation may occur when the viewer holds the packagedarticle and turns, twists, or rotates the packaged article.Alternatively, a visual illusion may be viewable by a viewer when apackaged article to which the lenticular label is adhered ishorizontally translated perpendicular to the longitudinal axis.Horizontal translation may occur when the packaged article itself islaterally moved by a viewer, or when a viewer laterally moves past thepackaged article. Preferably, the lenticular label is oriented so thateach of the plurality of lenticules is substantially vertical indirection and, thus, substantially parallel to the longitudinal axis ofthe substantially transparent container.

As described above, the lenticular label has a front face and a rearface. The front face of the lenticular label is adhered in a facingrelationship to the rear surface of the substantially transparentcontainer. Stated differently, the lenticular label is adhered orotherwise securely attached facedown to the second surface of thesubstantially transparent container. Thus, a viewer views the lenticularlens through what can be termed a lens/container material/air interface.Adhering the lenticular label may be done by any means as is known inthe art, for example with a suitable adhesive, provided that the meansfor adhering does not interfere with or reduce the quality of the visualillusion imparted by the multidimensional image.

The rear face of the lenticular label faces up and away from the secondsurface of the substantially transparent container. The rear face of thelenticular label may be opaque and may contain any additional image,printing, design, or visual information, as desired, provided that suchadditional image, etc., does not show through on the front face of thelenticular label and/or otherwise interfere with the multidimensionalimage which is contained on the front face of the lenticular label.Alternatively, the rear face of the lenticular label may be blank.

B. Substantially Transparent Container

The lenticular label of the present invention is adhered to asubstantially transparent container. Further, because the lenticularlabel is adhered in a facing relationship to the second surface of thesubstantially transparent container, the substantially transparentcontainer provides physical media in addition to the lenticular lens(i.e., at least the first and second surfaces of the substantiallytransparent container) through which the multidimensional image can beviewed. As described above, a viewer views the lenticular lens throughwhat can be termed a lens/container material/air interface as opposed toa conventional configuration providing a lens/air interface. It has beendiscovered that adhering the front face of the lenticular label in afacing relationship to the second surface of the substantiallytransparent container, such that the multidimensional image is viewedthrough at least the first and second surfaces of the substantiallytransparent container in a lens/container material/air interface,provides improved image quality, reducing blurring and image degradationand enhancing the overall visual and aesthetic effect of themultidimensional image.

While not intending to be limited by theory, it is hypothesized that thematerial of the substantially transparent container acts similarly to acorrective lens in the interface between the multidimensional image ofthe lenticular lens and the viewer.

The substantially transparent container may be generally a vessel,receptacle, holder, or the like, and may be of any suitable or desiredshape, so long as its general structure provides an encompassingcontinuous wall in which a first, or front surface can be defined asbeing disposed generally opposite from a second, or rear surface. In oneembodiment of the invention, at least one of the first surface and thesecond surface is arcuate in shape. Having at least one of the firstsurface and the second surface arcuate (i.e., curved or rounded) inshape provides further enhancement of the overall visual and aestheticeffect of the multidimensional image. An example of this particularembodiment is a bottle having a generally oval or ellipticalcross-sectional area. Another example of this particular embodimentincludes a bottle having a generally cylindrical cross-sectional area.

The material of the substantially transparent container is of asufficient transmittance to allow enough light to penetrate it so thatobjects or images beyond it can be plainly and clearly seen through itat a viewing distance which allows the viewer to perceive the visualillusion. It is preferred that the viewing distance is from about 30 cm(about 12 inches) to about 91 cm (about 36 inches). The substantiallytransparent container may be clear or it may be tinted in some color orshade, provided that the sufficient transmittance described above isallowed. The material of the substantially transparent container has anindex of refraction in the range of about 1.3 to about 1.8.

The substantially transparent container may be made of any suitablematerial, for example, glass or one or more of a plastic material suchas polyethylene terephthalate (PET), polystyrene (PS), polyvinylchloride (PVC), polypropylene (PP), and high density polyethylene(HDPE).

C. Optional Liquid Product which is at Least Semi-Transparent

A packaged article of the present invention optionally may include aliquid product in the substantially transparent container wherein theliquid product is at least semitransparent. The liquid product which isat least semi-transparent optionally may be included in thesubstantially transparent container to provide another physical mediumin addition to the lenticular lens through which the multidimensionalimage can be viewed. Thus, a viewer views the lenticular lens throughwhat can be termed a lens/container material/liquid product/airinterface. It has been discovered that adhering the front face of thelenticular label in a facing relationship to the second surface of thesubstantially transparent container, such that the multidimensionalimage is viewed through a liquid product which is at leastsemi-transparent and the first and second surfaces of the substantiallytransparent container in a lens/container material/liquid product/airinterface, provides improved image quality, reducing blurring and imagedegradation and enhancing the overall visual and aesthetic effect of themultidimensional image.

While not intending to be limited by theory, it is hypothesized that thematerial of the substantially transparent container and the liquidproduct which is at least semi-transparent act similarly to correctivelenses in the interface between the multidimensional image of thelenticular lens and the viewer.

As an example of an enhanced visual effect, with the addition of aliquid product which is at least semi-transparent in the substantiallytransparent container, the multidimensional image can appear as if it isfloating three-dimensionally within the liquid product.

The liquid product which is at least semi-transparent is of a sufficienttransmittance to allow enough light to penetrate it so that objects orimages beyond it can be at least effectively seen through it at aviewing distance which allows the viewer to perceive the visualillusion. It is preferred that the viewing distance is from about 30 cm(about 12 inches) to about 91 cm (about 36 inches). The liquid productwhich is at least semi-transparent may be clear or it may be tinted insome color or shade, provided that the sufficient transmittancedescribed above is allowed. The liquid product which is at leastsemi-transparent has an index of refraction in the range of about 1.2 toabout 1.7. It is preferred that the liquid product which is at leastsemi-transparent has an index of refraction that is similar to that ofthe material of the substantially transparent container, such as withinabout 0.5 of the other.

As used herein, the term “liquid product” includes substances thatexhibit fluid characteristics, as well as gels and other viscoussemi-solid substances. The liquid product which is at leastsemi-transparent may be, for example, a shampoo, a conditioner, a hairrinse, a hair gel styling composition, a liquid soap, and a shower gel.It is preferred that the liquid product which is at leastsemitransparent is substantially free of bubbles when at chemical andphysical equilibrium.

In an exemplary embodiment of the present invention, a shampoo or aconditioner, which is at least semi-transparent, is contained in a clearplastic bottle having a generally elliptical cross-sectional area,wherein the front face of the lenticular label is adhered in a facingrelationship to the second surface of the plastic bottle. In thisexemplary embodiment, the multidimensional image of the lenticular labelincludes images of flowers, plants, fruits, and/or combinations thereof,wherein the specific flowers, plants, or fruits included in themultidimensional image are representative of or complementary to afragrance, one or more ingredients, or other characteristics of theshampoo or the conditioner contained in the plastic bottle. When aviewer views the plastic bottle at a viewing distance of about 30 cm(about 12 inches) to about 91 cm (about 36 inches) and simultaneouslymoves relative to the plastic bottle, the flowers, plants, or fruitsappear to be in three dimensions, appear to bloom or otherwise morph,and/or appear to sway in a breeze or move as if by the wind.

D. Optional Additional Design

A packaged article of the present invention optionally may include atleast one additional design on the first surface of the substantiallytransparent container. An additional design may include any combinationof graphics, logos, text, or other visual information that may be usedto provide the packaged article with decoration and improved aesthetics,and which may attract the attention of and/or convey information to apotential customer, provided that the additional design does notsubstantially obstruct the view of the multidimensional image of thelenticular label. The design may be, for example, a label which isadhered to the first surface of the substantially transparent container.Alternatively, the design may be, for example, screen-printed directlyon the first surface of the substantially transparent container. Thedesign may also be a second lenticular label, provided that it does notsubstantially obstruct the view of the multidimensional image of thefirst lenticular label. In one embodiment of the present invention, thedesign is complementary to the multidimensional image of the lenticularlabel. A design may be complementary to the multidimensional image whenthe design comprises graphics, logos, text, or other visual informationthat is generally of the same or similar motif or theme as that of themultidimensional image.

E. Method of Packaging a Liquid Product which is at LeastSemi-Transparent

Another aspect of the invention is a method of packaging a liquidproduct which is at least semi-transparent. The method provides apackaged article with improved aesthetics and better decoration whichutilizes lenticular lenses but reduces image blurring and enhances imagequality.

The method of packaging a liquid product which is at leastsemi-transparent comprises the steps of: (a) providing a substantiallytransparent container having a longitudinal axis, a first surface, and asecond surface opposing said first surface; (b) providing a lenticularlabel having a front face and a rear face, wherein the front facecomprises a multidimensional image which imparts at least one visualillusion; (c) adhering the front face of the lenticular label in afacing relationship to the second surface of the substantiallytransparent container; and (d) providing the liquid product which is atleast semi-transparent in said substantially transparent container.

As described above, and while not intending to be limited by theory, itis hypothesized that the material of the substantially transparentcontainer and the liquid product which is at least semi-transparent actas corrective lenses in the interface between the multidimensional imageof the lenticular lens and the viewer, resulting in the benefitsdescribed above.

All documents cited in the Detailed Description of the Invention are, inrelevant part, incorporated herein by reference; the citation of anydocument is not to be construed as an admission that it is prior artwith respect to the present invention.

While particular embodiments of the present invention have beenillustrated and described, it would be obvious to those skilled in theart that various other changes and modifications can be made withoutdeparting from the spirit and scope of the invention. It is thereforeintended to cover in the appended claims all such changes andmodifications that are within the scope of this invention.

1. A packaged article comprising: a) a substantially transparentcontainer having a longitudinal axis, a first surface, and a secondsurface opposing said first surface; and b) a lenticular label having afront face and a rear face, wherein the front face of the lenticularlabel comprises a multidimensional image, and wherein the front face ofthe lenticular label is adhered in a facing relationship to the secondsurface of the substantially transparent container.
 2. A packagedarticle according to claim 1, wherein the multidimensional image impartsto a viewer at least one visual illusion, wherein said visual illusionis selected from the group consisting of depth, motion, flipping,zooming, and morphing.
 3. A packaged article according to claim 2,wherein said visual illusion is viewable by a viewer at a viewingdistance which allows said viewer to perceive said visual illusion whensaid packaged article and said viewer move relative to one another.
 4. Apackaged article according to claim 3, wherein said viewing distance isabout 30 cm to about 91 cm.
 5. A packaged article according to claim 3,wherein the lenticular label further comprises a plurality of lenticulessubstantially parallel to said longitudinal axis, and wherein saidvisual illusion is viewable by a viewer when said packaged article isrotationally translated by said viewer about said longitudinal axis. 6.A packaged article according to claim 3, wherein the lenticular labelfurther comprises a plurality of lenticules substantially parallel tosaid longitudinal axis, and wherein said visual illusion is viewable bya viewer when said packaged article is horizontally translatedperpendicular to said longitudinal axis.
 7. A packaged article accordingto claim 1, wherein the substantially transparent container is made of amaterial selected from the group consisting of polyethyleneterephthalate, polystyrene, polyvinyl chloride, polypropylene, highdensity polyethylene, and glass.
 8. A packaged article according toclaim 1, wherein at least one of said first surface and said secondsurface of the substantially transparent container is arcuate in shape.9. A packaged article according to claim 1, further comprising a designon said first surface of the substantially transparent container,wherein said design is complementary to the multidimensional image. 10.A packaged article according to claim 2, further comprising a liquidproduct in said substantially transparent container wherein said liquidproduct is at least semi-transparent.
 11. A packaged article accordingto claim 10, wherein the liquid product which is at leastsemi-transparent is selected from the group consisting of a shampoo, aconditioner, a hair rinse, a hair gel styling composition, a liquidsoap, and a shower gel.
 12. A packaged article according to claim 10,wherein the multidimensional image is viewable by a viewer through thefirst surface of the substantially transparent container and through theliquid product at a viewing distance which allows said viewer toperceive said visual illusion.
 13. A packaged article according to claim12, wherein said viewing distance is about 30 cm to about 91 cm.
 14. Apackaged article comprising: a) a substantially transparent containerhaving a longitudinal axis, a first surface, and a second surfaceopposing said first surface; b) a lenticular label comprising a frontface, a rear face, a plurality of lenticules, and a plurality ofinterlaced component images; and c) a liquid product which is at leastsemi-transparent; wherein the front face of the lenticular labelcomprises a multidimensional image which imparts at least one visualillusion, and wherein the front face of the lenticular label is adheredin a facing relationship to the second surface of the substantiallytransparent container; and wherein the plurality of interlaced componentimages are arranged in correspondence with the plurality of lenticulessuch that the multidimensional image is viewable by a viewersubstantially free of distortion through the first surface of thesubstantially transparent container and through the liquid product at aviewing distance which allows said viewer to perceive said visualillusion.
 15. A packaged article according to claim 14, wherein saidviewing distance is about 30 cm to about 91 cm.
 16. A method ofpackaging a liquid product which is at least semi-transparent, saidmethod comprising the steps of: a) providing a substantially transparentcontainer having a longitudinal axis, a first surface, and a secondsurface opposing said first surface; b) providing a lenticular labelhaving a front face and a rear face, wherein the front face comprises amultidimensional image which imparts at least one visual illusion; c)adhering the front face of the lenticular label in a facing relationshipto the second surface of the substantially transparent container; and d)providing the liquid product which is at least semi-transparent in saidsubstantially transparent container.
 17. A method according to claim 16,wherein the liquid product which is at least semi-transparent isselected from the group consisting of a shampoo, a conditioner, a hairrinse, a hair gel styling composition, a liquid soap, and a shower gel.18. A method according to claim 17, wherein the multidimensional imageis viewable by a viewer through the first surface of the substantiallytransparent container and through the liquid product at a viewingdistance which allows said viewer to perceive said visual illusion. 19.A method according to claim 18, wherein said viewing distance is about30 cm to about 91 cm.